Dog Clothes For Your Pets Fashionable Look

Aside from taking good care of your plants in your mini garden right at the back potion of your house, what else do you love to do during your free time? Are you also looking after the healthy meal preparation for the entire family to share? How about looking after your pets and thinking of new ways to make them as fashionably looking as ever? Pets are one of the most important factors that complete your life and for sure, you will never let the day pass without letting them know how much you care for them or how much you love them. They might let you know how they thank you for everything you’ve done in order to give them the better life, but their actions would speak a lot. Thus, if you want to make them great-looking at all times, give them the right dog clothes so you can just make them better as before and not only that, you can also keep them, protected against harmful elements that might harm their health condition.

Don’t you know that dog clothes are not just for fashion purposes? There are still other reasons why you are giving them the kind of clothes that would fit them and one would be to protect them against the harmful elements that might harm them in any way; such as the weather conditions, harmful pests, allergies, air impurities, etc. These are the factors that would affect the health condition of your pets and since it is your main responsibility to look after their needs, don’t just ignore them. Provide them not only their physical needs such as clothes, but the right attention and care too.

When deciding to treat your dogs for something you really want to see, giving them fashionably cut and inspired dog clothes can be one of the best ways, aside form these supplies, you can also couple those clothes with the right choice of dog collars, harness, necklaces, cages, etc. These things might sound expensive to those who aren’t capable of giving their dogs such glamour but if only they know how to look for ways, for sure they can. If a man is willing to give something, he must not stop looking for ways until he reaches it, the same as true for pet owners who are only thinking of their pet’s welfare and nothing more.

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How White Dress Portrays Plain Yet Fashionable Looks

If you are a woman, you would prefer to wear a dress of various colors since you may think that white dresses are too plain to portray stylish and fashionable looks. However, if you know how to choose dress designs and styles then you don’t have to be bothered about your looks especially if you are to attend a very special event. White symbolizes purity and simplicity yet it can also portray fashion particularly if you fully know how to choose the perfect designs and styles of a dress that can greatly fit your complexion, size, and figure.

Thus, you don’t have to choose a plain white dress. Of course, to be fashionable you have to choose a dress with great designs and color combination. Make sure that it can greatly fit your complexion and you have to extremely be certain that it has designs which are suited for the occasion that you will attend. For instance, you are attending your first prom and you prefer to wear white dress then you have to make sure to choose a design that will greatly complement to the night event that you will attend. It can be plain and simple as long as you are competent enough that you can perfectly carry the dress.

White dresses can fit almost all occasions, therefore women who think of these dresses as so plain and dumb are absolutely wrong. It’s true that white dresses can be so plain yet it can extremely provide simplicity and fashionable looks for any woman. Generally, a style, color, and designs of a certain dress extremely relies on the one whose wearing it. Once you are choosing a certain dress, you have to make sure that it perfectly suit you since this is the great secret to portray stylish and fashionable looks regardless of the designs and colors.

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Hairstyle Tips For a Great Fashion Statement

Interesting hairstyles have always been in fashion and whether you’re going to a wedding or any other social occasion, making a fashion statement often is simply achieved by a new raging style that you’ve just added to your hair. This can easily make you look really elegant and unique.

Formal hairstyles can be done for practically all social occasions and the style you adopt for your hair should truly support the dress you are wearing at the time. Luckily you can find many magazines on the subject that can easily help you out.

You don’t have to always go to a hairdresser to achieve that gorgeous style for your mane. Many times you can practice from the comfort of your own home. So here are a few hairstyle tips that you can use at home to help make you a great fashion statement during the next time you’re out on a social party.

Long hair style is always in fashion, no matter the year or season. You can use long and flowing hair with formal dresses. Using a formal long hair style is the best complement to any formal dress you are wearing as this will give your face a high class look. When your hair is long, you can also use double buns, pony tails, either high or low, and log chignons.

Wedding style is appropriate for any wedding celebration. It is in this case crucial that the hairstyle properly matches the style of the dress you are wearing. Don’t forget, the wedding is maybe the most important event from the life of any girl, so you do want to look at your best at this time. You need to have that perfect hairdo that will be always remembered, even years after.

While some home made styles might need the hair of a hairstylist, many can be done on your own with just a bit of creativity. The stylist is mostly needed when you’re running out of time and you really need that gorgeous hair done immediately. If you do have plenty of time to prepare though, you can easily spend your time to choose the best hair style that will be perfect for the dress you will be wearing during the evening. However be prepared to spend time on it as you will need patience and also lots of fortitude, especially if you are doing it on your own the first time.

And a last tip: when you’re preparing your hair for that next party, make sure that you use only a good quality blow dryer to dry your strands, to avoid the danger of frizz and split ends, which would destroy your entire look in a jiffy!

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Men’s Designer Fashion – Look Your Best in the Very Best

There are many mens designer clothing labels available today and only a few are truly great. They use the finest fabrics are made with expert craftsmanship and make you feel like a million dollars when you wear them as they should. It’s the tailoring, it’s the fabric and it’s the attention to detail that make them great. Here are some of the very best.

Brooks Brothers was founded in 1818 in New York by Henry Sands Brooks. It is the oldest ready to wear label in the U.S. and were the first to introduce ready to wear suits to the American market during the Californian Gold Rush era. The clothing is very traditional and their meticulous tailoring is their trademark. Fabrics used include luxuriously soft cashmere, lambswool, camel, cotton and wool. Each piece is made to be a classic so you can wear it for years to come and you will always be in style. It is the ultimate in trend proof clothing.

Charles Tyrwhitt (pronounced “Tirrit”) is a label that has equally high standards. The look is sharp, clean and very elegant. Their suits are exceptional and the bright ties are a wonderful contrast. The fabric for the suites comes from Yorkshire, England where the weavers have been making it for generations. It is a fairly new label that was started in 1986 and in this short space of time has acquired a reputation for excellence.

Savile Row’s reputation precedes itself. It is a family company that was started in 1938. Since then its attention to detail and impeccable craftsmanship has seen its reputation for exceptional clothing spread the world over. Shirts are made from a silk/cotton blend and you can choose from silk/cashmere blended sweaters for the ultimate in luxury clothing which you should be wearing, because you have worked hard and you deserve it of course. Everything is crafted to the highest standard of quality and workmanship.

Then we come to the modern master which is Giorgio Armani. He uses superior fabrics to make immaculate suits. Comfort and style are his main concerns which is why he has become so successful. He doesn’t really care for trends but a classic look that is timeless. His A|X- Armani Exchange label on the other hand is for the fashion conscious. The clothing is incredibly modern and very stylish. The tailoring is impeccable. Finishing touches are always important so don’t go past the accessories.

So there we have it. Some of the world’s finest clothing labels ready for you to wear. A common thread is fabric, workmanship and incredibly high quality standards. It’s not about being fashionable and following the latest trends. It is about wearing classic pieces and looking timeless. We shall leave the final word to the master himself.

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How To Create The Boho Fashion Look

Boho or bohemian fashion has been given a revival over the past few years being favoured by a whole host of celebrities including Sienna Miller, the Olsen Twins, Josh Stone, Kate Hudson and Emma Watson amongst others and continues to be popular across all the fashion seasons. Harking back to a by gone era and reinvented as a must have festival fashion style, the boho fashion look is a must for not only the festival goer but also for fashion lovers who adore feminine fabrics and bold pattern prints.

Boho fashion is a fabulous frugal fashionista style, completely on trend and when you’re on a budget, boho styled outfits can easily be put together from a mix and match of existing pieces within your wardrobe to create a more individual look without breaking the bank. Bohemian clothing is traditionally floaty and brings together several pieces and accessories for example a printed floaty maxi dress complimented by wooden jewellery and a summer wide-brimmed floppy hat is a gorgeous summer outfit. Think mixed up shades, colours and textures to get a feel for the richness a boho outfit can achieve and give you an outfit that is relaxed and comfy enough for your every day activities.

What’s exciting about creating boho outfits is that you can mix and match your accessories to compliment the clothes – the hobo style handbag and chunky wooden jewellery. Take it one step further and match your boho fashions looks with a bohemian lifestyle and engage in yoga and pilates.

Creating The Overall Boho Outfit Look:

Think extremely feminine, floaty fabrics with longer length skirts, maxi dresses and tunic tops. Most boho outfits looks best using rich colours and patterns that can be contrasted on a nude base. Neon is a no go and very pale pastels don’t always achieve the look you are looking for.

Boho Evening Looks:

Opt for sari type dresses, fringed lace scarves and maxi dresses with jewelled high heels. Co-ordinate with gold long necklaces and multiple bracelets and a beaded clutch bag ensuring you mix from a rich colour palate

Boho Day Looks:

Pair a tunic with jeans and flat sandals for a modern boho look or team a casual maxi dress with flat beaded or plain gladiator sandals for a stunning feminine dress down day look. Add a crochet cardigan to keep off the chill and complete your look with a suede hobo style bag with fringes.

Boho Accessories:

Boho jewellery can be a mix of anything sumptuous and rich looking. Gems, beads, stones, wood, shells, long length necklaces and chunky bracelets are all reflect the boho accessory style. Handbags are large leather, straw or patchwork bags and are perfect for complimenting a boho outfit. On your feet think flat in neutral shades, pale yellows, greens, black or tans. Gladiator sandals, comfy suede boots, fringed flat boots and beaded flats all make up a great boho outfit.

Boho Hairstyles:

Go for a slightly undone look with your hair down and slighted tousled or loosely tied up with a clip or go for the odd few small braises in your hair. You can even introduce the vintage style headband worn around the forehead for a real boho hairstyle.

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Aspects Of Fashion Industry – Choose Your Fashion Merchandising Colleges

Fashion industry attracts many young people nowadays not only because it is a rather new profession, but also it is supposed to realize person’s likes in the field of fashion. Besides, it is quite a high-paid profession today. When a young person decides to connect his or her activity with the fashion industry nothing comes to mind except one its aspect – fashion design. Probably, few people actually know that it’s a separate field of fashion industry. In fact, there is a great number of other professions and specialties in fashion including designing clothing, fashion design, fashion marketing, fashion merchandising, etc. The latter doesn’t get worthy attention, but it is very important. Due to merchandising we have fashionable clothes in the shops and stores.

How can one know whether fashion merchandising is the field for him to start work at? Look through the following traits of a potential fashion merchandiser and if at least one point coincides with your way of life, you have all chances to make the career in the field. Do you like to spend your weekend walking through flea markets for the latest retro fashions? Or maybe your friends want to borrow your fashionable shoes and your defiant accessories? If so, maybe you should take a walk down the fashion runway. Being a student in merchandising, you will get an opportunity to learn more about fabrics and textiles. You are also going to study the cultures and subcultures that shape the way people dress.

No doubt, in order to become a professional merchandiser, a great desire and talent for this specialty is not enough. If a person wants to get into this career and have success in it one needs to get the right education and training at first. A fashion merchandising college will be of great help for you. Once you study at a fashion merchandising college you will get an opportunity to learn all the ins and outs of the fashion industry because there one can get a practical experience and build a strong foundation necessary for further working in this field.

A student has the right to choose whether to obtain a two-year Associate in Art degree or a four-year Bachelor of Science degree in the field of fashion. It depends on the kind of a fashion merchandising college you are going to visit. Besides, you are also welcome to unite this education with classes or even a major or minor in a related specialty, for instance, fashion design or fashion marketing. Students in a fashion merchandising college learn how to manufacture, buy, promote, and sell fashion items, beginning from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).

One should choose his or her future merchandising college very thoroughly. Depending upon the fashion merchandising college you are going to attend a sort of the necessary courses in your degree course will greatly vary. The most preferable courses include subjects like accounting principles, business law, salesmanship, fashion sketching, merchandising math, merchandising, publicity and promotions, fashion development, trend-spotting, and the history of fashion. You are certain to like those subjects, besides, they will give you the fundamental knowledge of the fashion industry.

Studying at a fashion merchandising college is not like studying at any other educational establishment. Many core courses in fashion merchandising are hands-on and involve a great amount of project work. Professors tend to rely more on their life experiences than on textbooks. If you are going to become a student expect to take a lot of field trips and listen to many guest speakers. You may visit a fashion magazine or large clothing company. You might even swing by a fashion show or two.

Having the profession of a fashion merchandiser is very interesting. It involves much communication with other people. When a person gets the job of a fashion merchandiser he or she is going to spend all days long visiting various fashion shows, buying clothing and designs, speaking with designers, overseeing advertising and marketing campaigns necessary for successful selling of your products, and managing the stores within your business network. You are also expected to find yourself negotiating business agreements with manufacturers and suppliers. Besides, you are going to arrange your own store displays. The scope of your activity depends on the size of the business you have as well as on the level of practical work expected of you.

Beginning the fashion merchandising career you should always improve your skills and knowledge of fashion tendencies in the world, and the most important thing you will have to do is to perfect your ability of picking out the next big thing in fashion before anyone else does. This will guarantee your success. This ability carries the foundation of your new knowledge of past fashions and trends. It includes everything you will obtain by attending a fashion merchandising college, but further you should develop this trend adding your own good taste in clothing.

Summing up, it would be necessary to say that the career of a fashion merchandiser cooperates with many different fields of the fashion industry. That’s why if you are searching for a more interesting kind of activity, something that’s more than just designing clothes or visiting fashion shows, fashion merchandising may be your piece of cake. But be very attentive while choosing an appropriate fashion merchandising college, try to use your wisdom in this uneasy task, because it may define your future profession and even you life. You should do your research before entering the fashion merchandising college, and beforehand check whether the school or program you are going to attend is properly accredited.

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How to Become a Successful Fashion Designer

If you are like me you live and breathe fashion. You are constantly inspired with so many new designs racing through your mind, so many you can’t seem to get them all down quick enough at the pace they arrive. You constantly dream of the day your fashions will be on the fashion runway with the lights beaming brightly overhead, the cameras flashing everywhere and the audience being completely mesmerized by your incredible designs. You can’t stop thinking of the day you will open a magazine or watch the Oscars and see a famous celebrity in one of your breathtaking designs. Your book shelf is stocked with fashion books and magazines, and you absolutely can’t resist visiting textile stores to view all the latest fabrics, decorative beads, rhinestones and trims.

It’s this ever present dream of being a successful fashion designer that has you work day and night on your designs in most cases for many years without pay and working a job to pay the pills which is brutal torture, when all you can think about is living and working in fashion.

Famous fashion designers come from all walks of life there is no one system to follow that will have you become the next famous fashion designer. Some have graduated from elite fashion schools and some have never attended fashion school. Some have undertaken a fashion internship with a fashion house and others have made their own designs in their basement. The only elements all these fashion designers have in common is they had an intense passion for fashion, were able to design fashions highly sought after and connected with someone who gave them the opportunity to break into the fashion industry. It is essential in becoming a successful fashion designer you get you and your designs out there as much as possible, as how will anyone know about your fashions if they can’t see them?

In getting your fashions out there here are a few things you can do:

1. We are not usually good at everything some of us are great at designing clothes but lack the sewing and pattern making skills. It is here you can partner with someone who shares your passion for fashion and has the skills you lack. It is in the bringing together of different skills you can create a real product that can be showcased.
2. In having a fashion line of 14 outfits you can apply to your local fashion week. In the USA: New York, Los Angeles and San Francisco all have fashion weeks. These fashion weeks attract many editors, journalists and local socialites who will see your fashions and potentially give you the exposure you need to get known.
3. Many city night clubs hold fashion shows, find out what night clubs hold fashion shows and contact them as to how you can be apart of an up and coming show.

4. Locate fashion boutiques that cater to the fashions you design, first make a trip to the stores to look around, if you can see your clothes fitting in well with the store, find out who the owner is and ask if they would be willing to have some of your fashions offered for sale in their store. You will be amazed at how many store owners are willing to work with you. I walked around San Francisco in the Nob Hill district and had my fashions placed after visiting and discussing my product with four boutiques. In having your fashions displayed you will receive valuable insights as to whether or not your designs are in demand and if you need to change your designs to increase sales. It will also give you free exposure to the public. When your fashions do sell you can present this to investors who are more than willing to invest in your line, when you prove the existence of a strong demand for your fashions.

If you are struggling to create your fashions due to the lack of capital, connections or all the skills required, you can visit: [http://www.cluehut.com] where it’s free to create a profile stating what you need and who you are hoping to connect with in achieving your fashion dream. You can also browse and connect with others who like you have created a profile offering opportunities where together you can become a great success in the fashion business.

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The Five Best Places to Look to Keep Up With Trending Fashion

1. Celebrate fashion weeks

Besides the four fashion capitals of the world namely; Paris, Milan, London, and New York, I’m sure there is a local version of fashion week in your place where you can get a huge amount of fashion style inspirations. Quickly check online for the scheduled date of this tremendously exciting affair for fashion aficionados and take a pick among which style inspirations you would get from the various collections of different fashion designers flaunting their work on the runway.

2. Be a mall rat

If fashion weeks seem to be far-fetched, you can always go to your dependable local mall. Malls usually have shops that sell the trends. Which top sells the hottest or which clothing brands are worn by celebrities and models alike. Clothing brands usually get famous celebrities to be fashion style inspirations and you’ll surely find out how you can keep up with the latest fashion trends & tips.

3. Love media!

Print, television, and film are powerful sources of great style inspirations you can check. Posh magazines are still on the list of references where you can see what’s hot and what’s not. Magazines are also beneficial because you can just cut-out your favourite outfit, post it on your wall and explore your closet to have the same look! Allure, Cosmopolitan, Elle and Vogue are just some of the many fashion magazines you can rely on. Fashion style inspirations are also found on TV and film where you can just see what style celebrities are wearing.

4. Embrace the online fashion frenzy

You will definitely agree when I say that technology has made everything conveniently operated by the touch of a finger. All you have to do is research, browse, and pin pictures of your fashion style inspirations so you can have them on-standby when you need a glance of the latest fashion trends & tips. You can also subscribe to fashion websites to get a daily dose of fashion freshness or follow fashion designers and posh clothing brands on social media.

5. Go out and scout

Call up your friends and hit the bar, a concert, or a party and play observe. The best fashion style inspirations are sometimes the random people you see around. Chances are if it’s trendy enough, then 90% of the people are wearing it. Spot the fashionistas with your friends and don’t forget to take down notes on the latest fashion trends & tips.

Fashion is always fun but ever-changing so if you are one of those who adore being hip all the time, it’s vital that you know the different fashion style inspirations and latest fashion trends & tips to always be in the loop. Don’t forget to throw in some of your personal style and be the next fashion statement!

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Escalating Fashion and Retail Scene Opens Doors for Job Creation

South Africa is receiving Global recognition from a fashion design perspective, with a fresh new take on garments and the words “Afro-chic fashion” flying around, designers are achieving global recognition within the Fashion industry and in doing so are finding themselves in a position to outsource work to textile workers within South Africa. Where there is a boost in trade, there will be a boost in jobs bringing together designers, retailers and manufacturers in South Africa while boosting the availability of positions within this exciting industry.

Fashion Jobs on SA Job Portals:

A search across major South African Job Portals brought up 1,068 jobs for the keyword “Fashion”. While this seems to be a growing industry, the number of jobs in comparison to other sectors is still low.

CEO of one of South Africa’s leading Jobs portals mentions that while the fashion industry is still amongst one of our smallest job categories, we are noticing a considerable increase in the number of jobs being posted for candidates. Our database currently has just shy of 3,000 active job seekers registered specifically within the Fashion industry and who are currently looking for jobs in this industry specifically. That is double the amount of candidates than there are jobs available at present.

The average salaries for the jobs available for junior positions in Fashion range from Entry/Junior level R45 000 – R11 000, for Mid the range is R12 000 – R25 000and Senior R26 000 – R45 000 and Executive Level R46 000 +. These figures indicate that the Fashion industry is in line with most salary offerings.

A Leading Fashion Recruitment specialist says that the fashion industry has seen phenomenal growth in certain sectors mainly retail as many new international brands are being launched into South Africa; this has provided an increase in job opportunities within the retail sector. We have noticed in 2012 that there has been significant increase in people looking for new careers we believe this is due to the many companies in the industry halting salary increases during the recession as the industry is now starting to recover candidates are now looking for better prospects in terms of career advancement as well better financial remuneration”.

Head of Recruitment for leading brands says that candidates always have to have a minimum requirement: Diploma or Degree in the fashion Industry. Two of the best T degree’s obtained to enter into the market are from Pretoria University called a BSC Clothing or a BA Degree from LISOF”.

Leading South African Job portal went a little deeper into identifying how candidates are searching on the web, using the search terms “Jobs in Retail” and “Jobs in Fashion”

“Jobs in Fashion”

South Africa is ranks 2nd most popular after Pakistan for this search term, followed by India and then the UK.
Receives an average of 3,600 searches for this term per month (less than 1% of global searches for the same term)
Jobs.co.za is ranked amongst the top 3, Google recommends placement targeting for advertisers for most relevant reach in South Africa, together with mobile apps such as Style Studio and other niche sites like Fashion.net.
The search term started to feature in September 2007 on Google Searches in South Africa, peaking in January 2009 & 2010.
The most searches are done from Pretoria, then Cape Town and then Johannesburg, while other cities did not feature due to insignificant search volume from those regions.

“Jobs in Retail”

The search term “Jobs in Retail” is more popular in South African than “Jobs in Fashion”
South Africa is ranks 4th most popular after Pakistan for this search term after the UK, India and Ireland.
Receives an average of 5,400 searches for this term per month (1,20% of global searches for the same term)
Started to feature in July 2007 on Google Searches in South Africa, peaking in August 2009 & 2010, and again in January 2012.
The most searches are done from Durban, followed by Cape Town, then Pretoria and Johannesburg. Other cities do not feature due to insignificant search volume from those regions.

Tips for Recruiters creating job content for the Fashion & Retail industries

For Recruiters creating and advertising job content for the Fashion and Retail industries online, the relevant keywords (based on search volume) that they should place in their advertising copy this includes titles, headings and meta data to trigger searches- to attract relevant job seekers, or when searching CV databases to find relevant candidates include: Jobs in Retail, Jobs in Fashion, jobs fashion, fashion careers.

Tips for Job Seekers

Include all relevant keywords (job in retail, job in fashion, fashion career)
When searching for jobs on the major job sites, remember to use all phrases like jobs in fashion, jobs fashion, fashion careers
Ensure that you have optimised your profile and CV for search terms that fall within the Fashion or Retail industries

Currently the textile and clothing industry employs 200 000 people, with annual sales of R20bn. Accounting for 15% of the nation’s formal employment, it is identified by the government as a key sector for economic growth. With the cultural diversity the South African nation possesses, there is no reason why the Fashion and Retail industries cannot play a bigger role in contributing towards sustainable economic growth for South Africa.

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Lifestyle And Fashion During The Sydney Fashion Week

Sydney Fashion Lifestyle is being pushed by the Sydney Fashion Week designers through their endless creative designs and remarkable fashion tips that almost all Australians love to idolize. Little black dresses have become one of their feature designs. These designs are something, maybe because it shows elegant and classiness, that people still dwell in it. Old style and old creations cannot, also, be disregarded. Those ancient styles have become the inspiration of the fashion trends these days.

The Sydney Fashion Week seems to focus in architecturally and geometrically contoured designs. The clothes, dresses, and other fashion related accessories like stilettos etcetera were shown dramatically and way stylish compared to any other Fashion Week. Sydney Fashion Week has also caught everyone’s attention due to the spunk that they have put in the styles of their fashion. In addition, the hairstyles that they have used in their fashion were inspired by the punk and tall rock and roll hairs of the ’80s.

Now with all the glamour and style, the big intriguing question is, does the creativity and the originality of fashion moving forward or backward? I do believe that a fashion week should be the time to celebrate an all new brilliant creation and showcase new ideas that can be used as one of the fashion tips in the next few years. However, as what I have observed, what happens is that they are proclaiming something that is already there. With the world putting their eyes on Lady Gaga and her experimental metallic wardrobe, fashion designers began making clothes and accessories that are accentuated with such design and presented it as one of the latest trends of the year. If this event keeps on happening, there is a greater chance that fashion will start to find its integrity falling behind. I say keep the fashion creations original and creative!

The reinvention of the classic little black dresses is fantastic. Classic designs have actually established it but this kind of situation just implies that the creativity of designers is losing its touch and it is a little bit saddening that although we have to thank the past fashion designs for today’s clothes, designers should still explore on new creations and the fashion lifestyle should try its best to make everyone see that they have the power to change this cycle from happening.

I am pretty sure everyone is still looking for and waiting for someone who would design something extraordinary and will not conform to the traditional designs and would become a front – liner in setting a new fad for fashion. Don’t get me wrong – I love fashion. But it seems to me that fashion nowadays lack some sort of excitement with their designs.

So what I am looking forward to the next Sydney Fashion Week is that designers would actually make something that will not only make a statement in the fashion industry but also something that will set a new fashion lifestyle for everybody. It should be something that could make people express themselves because the clothes we are wearing defines who we are.

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